marketing

A Memo to the Uninformed

A memo went out some years ago from the Powers That Be. The memo said three things.

FIRST
Exponential
.
That is now the way of life. Information, options, choices, problems, blogs, tweets, facebook friends, everything - exponential growth is the way it is and the way it will be.

SECOND
Fatigue and overload.
That is now the way of life. There is just TOO MUCH OF EVERYTHING. The psychological, mental, emotional, affective demands of modern (and post-modern) life are simply overwhelming (see Robert Kegan, In Over Our Heads: The Mental Demands of Modern Life) on this. But most of us don't need to. We already know it because we already feel it.

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