The Glut of Social Media

. . . Help I am Drowning

Did you ever play the game Trivial Pursuit? You probably already know where I am going with this. The idea of Information Overload is one of the facts of life today.

Social Media is intensifying the Information Overload of Trivial Pursuits 


Hey, I am guilty as the next person. Accumulating Facebook Friends, having a growing number of Followers on Twitter and Pinterst, building my Network on Linkedin, big Circles in Google+, not to mention Blog Subscribers. Have you ever wondered:

  • How many blogs are there?
  • How many websites?
  • How many Twitter users?
  • How many are on Facebook?
  • How many Pinterest accounts?

In other words - how many people are competing for your time and attention, as you are competing for theirs? And, when they do give you their time - how much do they give?


Check out this site to get the Numbers for 2012 in terms of how much is out there.


This gives you an idea of how many options and competing inputs are out there. What I can't tell you is how much of their time to people give you.


For Me:  I have about a dozen bloggers that I read regularly and perhaps another dozen that are occasional. I greatly benefit from their writing. But, I am a scanner. I scan through the post, looking for the nugget of information that is useful and motivating. Occasionally I will take the time for a longer, thoughtful read. 


I have a few websites that I visit regularly. In most cases, these websites are more like advanced, sophisticated blogsites and they provide really good articles I enjoy.


I follow some people on Twitter, but except for some close friends, the people I follow are dropping thoughtful stepping stones. On any given day, even with relatively few people I follow, I scroll quickly through most of the Tweets.


The same is true for Google+ and my Linkedin accounts and Facebook. And quite a bit of this I do at the end of the day, when I am somewhat brain tired and just scrolling and surfing through these things.


And . . . I just barely keep up with what I mentioned!   I bet the same is true for you.  


You just barely keep up. You skim quickly over the glut of social media. You may have the sense of being connected or in contact with those friends and followers and bloggers . . .  I have a suggestion. Even at the risk of losing you, I think it is a good one.


It is probably time for all of us to do something my wife is GREAT AT. She is one of the world's best DE-accumulators.


That's right. If you visit our household and you go looking through every nook and cranny of our home . . . you will be surprised at how "clutter free" it is. We just don't have stuff around that we don't use or need. She gets rid of "stuff" all the time. Mot of it goes to the Salvation Army Thrift Store for others.


I think it is time for all of us to start to DE-clutter and De-accumulate our Social Media. Cut back, prune hard, be highly selective of the most important and beneficial . . . and then eliminate the rest. Since I am highly selective as it is, I don't have as much hard work to do at this DE-cluttering project. But it is still painful.


Happy pruning.


Brian K. Rice
Leadership ConneXtions International


p.s.  By the way, you can count on this. It will grow back. It always does. Think of the De-accumulating as a life long activity.