Four Essentials for Good Communication


Everything is changing. That includes how people learn. The kinds of communication that grabs hold of them. Their attention span. Their interests. All this means that how public speakers communicate has to change.

I ran across this idea as far back as 1986 when I was introduced to the brilliant, provocative, paradigm changing book - Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman. Postman's contention was simple: TV has changed every profession that uses public discourse/speaking as key to its vocation.

Postman's argument has not been successfuly overturned, not superceded. Only the technology that is changing everything has changed. TV was nothing compared to what it is today. And now the Internet is a supercharged distraction technology that is changing everything. Read another great book, The Shallows: What the Internet is Doing to Our Brain to see how we are being rewired in our capacity and pathways for learning. More than ever, those who do public speaking (teaching, preaching for our purposes) need to understand the titanic cultural changes.

We have a lot of hard work to do in re-engineering or upgrading our way to communicate if we want to gain an audience, keep them, influence them and see to their transformation.

The sidebar picture you have been looking at is a short little model to understand some of the essentials for good communication today. This particular version comes from ORANGE movement and from the book - Playing for Keeps. I changed it "just a teeny bit."

These ideas are not original to them, but they were very creative in how they expressed them. The colors I used are not their colors.. it was all I could do with what I had. 

Whether you are a communicator or whether you listen to them, this model makes a lot of sense to me. It is not all that is involved in good communication, but certainly, these things are involved.

Print this out and keep it beside you as you prep your next time of communication.

Brian K. Rice
Leadership ConneXtions International
BrianRice@lcileaders.org

LCI - Helping You Grow in the Things That Matter Most