Jim Collins calls it The Hedgehog or your Core Business.
Marketers refer to it as your BRAND.
The ancient Christian orders (like Benedictines, Augustinians, etc.) knew it as the CHARISM of the order.
The Jesuits call it their "Way of Proceeding" which basically means - here is how we do things around here.
In a variety of ways, organizations talk about their distinctive features and flavors that sets them apart from others. So, with that in mind, here is how we do things around here. Here is our distinctive way of developing leaders.